Listing my book for sale and other questions

I love the color quality of the books I've ordered so far. I however find a couple things really confusing.

How to configure my "homepage" and post it to sell? If people come here to search my name, it doesn't come up, nor when the title is searched.

I have the link to my book page, but the default choice is always the wire-bound, which I don't want. Can that order page be blank?

thanks in advance!